Hu,

branding the fastest-growing snack company in the US

Service

 Branding, Package Design, Wayfinding

Client

Hu

Year

2010-2013

Collective was there at the very beginning, from ideation, through name selection to complete brand and identity development. We developed a modular brand and a wide-reaching visual language to help Hu grow from a single store/restaurant in NYC to a global snack brand.

For more about this amazing story, visit: hukitchen.com 

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