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At the Collective, we start with your organization's overreaching purpose,  the single most crucial articulation of the reason you are in business.  It's the call you answer not only to the market but to the community and society. It is what unifies and inspires everything you do and every decision you make. Your purpose defines who you are and creates possibilities to generate meaningful and emotional connections with your communities. Furthermore, when clearly stated and represented, your purpose can do even more; it can create significant, thriving communities. At the Collective, we can help you discover it, clarify it,  and design it.


We offer a strategic brand toolkit that we tailor for your unique needs. Our research, deep cultural understanding, and collaborative studio sessions help ensure a deep understanding of the undertaking's challenges and context.


Of all creative agencies are women-founded and owned. While proud of what we have achieved over the years as a part of that 1%, we must keep working tirelessly to help fill the gap in our industry.

Jasmina Stojanovic


Jasmina is a principal and creative director of The Collective, leading a team in the creation of design programs, film projects, interactive initiatives and brand communications solutions for a diverse roster of clients. Having over two decades of design and film experience Jasmina is helping to share her knowledge by teaching and contributing to various forums and publications.

Aleksandar Kneselac

Partner + Creative Director

Wake up, run, design, fly-fish, cycle, design, repeat.


Brand Strategy, Identity & Branding,

Print, Digital & Web, Art Direction, 

Environmental & Exhibition

Selected Clients

- Hu Kitchen

- Time Warner

- Bloomberg

- Swiss Farms

-The  Economist


- NYC Mayor's Office

- Michelin Guide 

- The Economist

- Cartier

- Lancome

- Go Red for Women

- Pali Candle

- Major League Baseball

- Westfield

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